SEO consultant UK

SEO Consultancy
Services across the UK

SEO
Training

Bespoke SEO training designed around your unique business needs and target audience.

Website
Audits

Insights and guidance into issues on your website and how to improve your current SEO. 

Content
Strategy

Ad-hoc and monthly SEO services including SEO audits, optimisation and strategy.

On-Page
SEO

Guidance on on-page SEO and content to optimise for search engines.

Off-page
SEO

Insights and guidance into issues on your website and how to improve your current SEO. 

Technical
SEO

Insights and guidance into issues on your website and how to improve your current SEO. 

SEO
Copywriting

Fully SEO optimised website copy and blog posts to increase your rankings.

Core Web Vital Optimisation

I optimise your site to improve your core web vitals. Improve your website speed and mobile optimisation.

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What is Search Engine Optimisation (SEO)

Put simply, SEO is a series of processes and optimisation that can be actioned on your site to help search engines understand the content, services and value of your business.

The purpose of optimising your website for search engines is so that you gain visibility to your target audience. Your website needs to be on the first page of the search results for users who are looking for the products or services you offer.

With more than 500,000 websites being created every single day you are left in a crowded digital space, fighting for the attention of your target audience.

This has left Search Engine Optimisation as a vital service that you need if you want to stand out from the crowd. It’s no longer a “nice to have”, it’s a “must have”, to ensure that you are visible and can bring visitors to your website from search engines.

SEO is also dependant on your locality. Local SEO strategies benefit any business that service certain areas or towns and requires a different strategy, dedicated to ranking your business for your local area.

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Understanding the Search Engine Optimisation (SEO) process.

Search engine optimisation (SEO) is a process because it cannot be done all at once. There are many factors that come into play when ranking a website in the top spots for search engines. It takes a lot of time and effort to get a website to the first page of Google and other search engines. Our goal is to inform you of the different parts of the SEO process and how long they take, so you will know what to expect during the SEO process.

Our tested and proven SEO process employ these basic  steps to achieve high page rankings: 

Initial Site Analysis & Keyword Research

On-page Optimisation

Off-Page Optimisation

Competitor Research

Testing & Conversion Tracking

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Website Optimisation FAQ's

In the Initial Site Analysis step we learn about your website, what your goals are for SEO, and determine the best keywords to use for your campaign through keyword research. We have discovered that finding high traffic, low competition keywords generates the best return on investment.

During this step we will request you provide us of a list of approximately 25 keywords / key phrases that you believe people would search for to find your website. Based on this list we will perform keyword research to determine if searchers are using the keywords you suggested or any similar variations. We will report our findings to you and ask for you to select a final list of keywords based on your SEO package. We also check for other issues with ranking factors on your website, like duplicate content, internal links, anchor texts and check that the site has a good user experience and is fully mobile friendly.

Depending on the package you select we also review your website content and conversion techniques. We can also look at your social media accounts and how to make them work for you as part of your seo strategy and how to utilise these to increase traffic to your site. Based on what we find we may make suggestions for improving visitor conversion if your website does not already have a powerful call-to-action. 

Some common suggestions are:

  • Declutter the homepage
  • Make the newsletter sign-up box more visible
  • Promote a special
  • Moving the call to action above the fold (to prevent scrolling)
  • Add more high quality content 

The On-Site Optimisation step is a one-time process that prepares your web pages for search engines and search traffic. This step is important as its purpose is to make sure your website is set-up properly for search engines and how search engines work.

There are several on-site optimisation techniques that are used to prepare your web pages for search engines. Some of the techniques we may use include (but are not limited to): setting up a Google Analytics account, submitted an XML sitemap, and editing various meta tags.

Google Analytics provides you with statistics on how search visitors find your website and how they use it. This information helps us see the benefits of SEO and will help you determine how your website can be improved.

Google Webmaster tools set up to utlise 

An XML Sitemap is what search engines use to read your website. This helps them read your website navigation. 

All accounts are created in the customer name and you will be given the log-in  information.  Having the accounts in your name ensures you have full control of the accounts. 

Throughout the SEO process we will continue to monitor both the Google Analytics and Google Webmaster Tools accounts. 

Now that the accounts have been created we can proceed with the on-page optimisation:

Meta Tag and title tag optimisation

Meta tags provide search engines with information about your website. 

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